Page 16 - SEll Your Business Booklet

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STEP 5. Marketing Stand out, with proven
marketing behind you
Ensuring LINK has the most powerful
marketing capacity of any
business brokerage through
your business our own Ad.LINK programme.
Ad.LINK can help you reach the
right prospective buyers for your
gets noticed business with our suite of proven,
targeted marketing solutions that
speak to buyers when they’re
most receptive.
Press advertising – in the
business section of national
newspapers
Online advertising – including
LINKbusiness.co.nz and high-
traffic, business-for-sale
Marketing is critical to a third-party websites
successful sale and each Email alerts – to more than
marketing campaign 250,000 potential buyers on
our global database
must be thoughtfully
planned and executed. Social media – via LINK’s LinkedIn,
Facebook, YouTube and Instagram
Healthy competition channels
In most cases, you should Email marketing – in our listings
advertise to create as much newsletter or promoting your
interest as possible from the start. business separately
Experience tells us that Digital – geo-targeted advertising
the most serious buyers on popular, respected mobile apps
often show interest in Video – professional, compelling
the early phases of a custom-designed videos for
marketing campaign. This various channels
approach creates competition
between the interested parties, It’s all for you
often resulting in a better sale
price, and reaching the maximum Your entire marketing investment
number of potential buyers. with Ad.LINK goes directly into
promoting your business.
We know which approaches are We make nothing from your
most effective – structuring your marketing spend.
campaign to attract buyers while
maintaining your confidentiality.
Businesses are only identified
where this does not compromise
the business or the sale in
any way.

14 SELL Y OUR BUSINESS, SMAR TER