Page 15 - SEll Your Business Booklet

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STEP 3. Documentation STEP 4. Identifying Buyers Documentation

What a buyer Speaking to the

needs to know right audience

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More than 30% of businesses and seek Expressions of Interest What buyers look for
listed with us are sold to pre- (in strictest confidence).
qualified buyers already registered • History of positive earnings and cash flow
on the LINK database, often Rest assured, your sensitive • Stable staff and infrastructure Identifying Buyers
accelerating the sales process. information is kept private at every • A strong brand(s) in a growing market
step. LINK maintains stringent
After preparing the IM, your LINK protocols to control who receives • Established customer and supplier
broker will identify and build a list detailed information about your relationships
of potential buyers from the LINK business. All buyers must sign a • Genuine reason for sale
database. With your approval, Confidentiality Agreement before • Acceptable ROI
they may discreetly approach any information is disclosed.
some of these potential buyers • Future sustainable earnings and strong
growth potential
• Possible seller finance
• No surprises
• A business that can run successfully
without you

Guess who?
Knowing what motivates different
types of buyers is part of the way
we find the ideal buyer for your
business. Generally, buyers fall
into one of the categories below:
PRIVATE EQUITY FUNDS
Investment groups wishing
to maximise returns in
growth industries
STRATEGIC MANAGEMENT BUY-OUT
Larger companies or corporations Management acting with private
making an acquisition for strategic equity investors to acquire a company
reasons, such as eliminating competition ? they know intimately

FAMILY TRADE BUYERS
A business is Competitors aiming for cost reductions
sometimes transferred or and improved operating efficiencies
sold to a family member by acquiring a larger customer base

JOB BUYERS PRIVATE INVESTORS
People looking for a What does People who are considering investing
smaller business to run as your ideal buyer in a private enterprise with a less than
owner managers full-time involvement
look like?

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