Page 2 - SEll Your Business Booklet
P. 2

As an owner, you know


            that every major business


            decision demands careful


            thought and preparation.





            And what bigger decision is there than choosing to sell?
            There’s a lot to consider and a number of steps to navigate.
            We’ve been helping owners sell their businesses better since 1996.
            And we’ve designed this in-depth guide to walk you through each
            of the nine key steps involved – with tips and insights to help you
            manage the entire process, safeguard your information, avoid
            uncertainty and get the best price.


            Avoiding the pitfalls     Business as usual         Go it alone, or get help?
            You know your business    The stress of selling a   Today, selling a business is a
            inside out. But you may    business yourself could   complex transaction subject
            not have sold a company   distract you from day-to-  to many legal and financial
            before. It’s important to   day operations, potentially   conditions. Meanwhile, the
            understand the process    causing a downturn and    commercial environment is
            before you begin, so as to   reducing the sale price.   increasingly competitive and
            avoid the common pitfalls that   Engaging a professional   your sensitive commercial
            can seriously undermine the   business broker will free up   information and intellectual
            sale price (and your sanity).  your time to focus on running   property (IP) needs to be
                                      your business and maximising   carefully protected. Taking
            Maintaining               its performance and potential   the do-it-yourself approach to
            confidentiality           value. Many accountants,   selling your business can lead
                                      lawyers and business bankers
                                                                to uncertainty, delays and
            Confidentiality is critical to   prefer to deal with brokers on   poor results.
            maintaining ongoing positive   their client’s behalf, to ensure
            relationships with customers,   clear communication and a
            suppliers and staff. If staff find   streamlined process.
            out about your plans to sell
            before you’re ready for them
            to know,  their reactions can
            jeopardise the performance
            of your business when it
            matters most. Customers
            and suppliers may also
            become unsettled and
            question their relationships
            with your company.
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